About Us

Aaraa owner, Neeta King

What began as pursuit to bring a touch of culture to the charming town of Hoboken, New Jersey blossomed into an accessory lovers fantasy. A small shop started in 2001 on a side street in a mile-square town that was noted as “up and coming” carried bits of home décor and jewelry with a touch of flair from India. This was the vision of shop owner Neeta King; this vision was the beginning of Aaraa.
Aaraa translates to embellish or adorn and that is exactly what happens when one enters the store or shops the site. The pieces carried are carefully chosen to bring a special feeling to the wearer and there is nowhere too far to source them. The Aaraa buying team happily travels the world to bring unique and interesting items to their very loyal clientele.
You can shop Aaraa Online 24/7 or visit the Boutique 408 6th Street Hoboken.